Seoul strategy: Cover up models, focus on the metal.(Final assembly)(Brief article)

Automakers want men at the Seoul Motor Show next month ogling the cars, not the scantily clad models who accessorize them on the display stand. So the trend is toward fewer women - and more fabric to cover them.

"We would rather have the spectators' attention on our cars than the attractive ladies,'' said Hyundai spokesman Jake Jang, explaining his company's cutbacks.

Renault Samsung, whose models once wore miniskirts, will be clad in business suits and will have handheld computers to help answer questions. "When we look at motor shows overseas, the foreign brands did not have models with provocative clothing,'' said a company official. "It only seems to commercialize women - and we want the car to shine, not the women.''

CAPTION(S):

In Seoul, the hot models have taken attention away from the hot models.

Seoul strategy: Cover up models, focus on the metal.(Final assembly)(Brief article)

Automakers want men at the Seoul Motor Show next month ogling the cars, not the scantily clad models who accessorize them on the display stand. So the trend is toward fewer women - and more fabric to cover them.

"We would rather have the spectators' attention on our cars than the attractive ladies,'' said Hyundai spokesman Jake Jang, explaining his company's cutbacks.

Renault Samsung, whose models once …